Supply chain · Full site + resource hub
The site does the selling
before the SDR sends the first email.
ProvisionAI had two genuinely differentiated products and real enterprise clients. The site wasn't reflecting any of it. Prospects landing on the page couldn't quickly understand what ProvisionAI did, why it was different, or why it mattered to them specifically. Every first call started from scratch.
The problem
Every call started
from scratch.
The reps were spending the first twenty minutes of every discovery call explaining what load optimisation was and why a 3–8% utilisation gap was worth fixing. Prospects weren't arriving educated — they were arriving cold.
The site had the information. It just wasn't organised for the buyer. A CFO looking for cost reduction proof, an ops VP looking for implementation detail, and a supply chain analyst looking for technical depth were all landing on the same page and leaving without what they needed.
The core insight
GEO isn't just SEO for AI — it's writing so clearly that any system, human or machine, immediately understands what you do and who you do it for. A site that's clear enough for an LLM to cite is clear enough for a CFO to act on.
What we built
A site that answers
the question before it's asked.
We restructured the site around three buyer journeys — cost reduction, sustainability, and operational efficiency — so each persona lands in the right place without having to search for it. Plain language product positioning. Real client results up front. No jargon, no friction.
Then we built the content infrastructure to bring those buyers in from search — a Scope 3 emissions hub, a resource library with 23 ungated pieces, and webinars featuring the supply chain executives their buyers already follow.
How AutoO2 works — four steps, plain language, enterprise logos doing the rest
AutoO2 and LevelLoad — two problems, two buyers, two distinct proof points. Same platform.
The content infrastructure
23 resources.
No gatekeeping.
Gated content optimises for leads. Ungated content optimises for trust. A buyer who has read three ProvisionAI ebooks before the first call is a fundamentally different conversation from one who hasn't.
The resource hub makes every piece of content ProvisionAI has ever published available in one searchable place — ebooks, case studies, webinars, supply chain challenges. Filterable by format and topic. No forms, no friction, no sales rep required to access it.
Supply Chain, On Demand — 23 resources, searchable, no gatekeeping
Live webinars + on-demand library — featuring supply chain executives and practitioners
The proof
Real results,
specific enough to be credible.
98% truck utilisation. 4–8% transport cost reduction. 4–8% carbon emissions cut. Net-zero target supported through 2039. These aren't projections — they're from a CPG leader shipping hundreds of loads daily across a global network.
Every metric on the site is structured so the buyer can translate it directly to their own operation. The question it's designed to trigger is always: "what would this look like for us?"
CPG Leader — 98% utilisation, costs and carbon cut simultaneously
What it changes
Prospects arrive from organic search already educated. The rep arrives to a buyer who already understands the product, the results, and the gap in their own operation. The first call starts where it used to end.
The campaign around the site
The site runs the campaign.
Around the clock, without a team.
Most B2B sites are brochures. They wait to be visited. This one was built as an always-on campaign around a single hidden cost insight: most CPG and manufacturing companies don't know that their logistics operation is their largest Scope 3 emissions source — or that fixing it also cuts freight costs.
The Scope 3 hub captures buyers searching for sustainability solutions who don't yet know load optimisation is the answer. The resource library keeps them coming back before they're ready to buy. The case studies give the internal champion everything they need to build the business case without a rep in the room.
By the time the SDR sends the first email, the prospect has already done three sessions on the site, read two ebooks, and watched a webinar. The hidden cost — tonnes of avoidable CO₂, thousands of unnecessary trucks, millions in recoverable freight spend — has already been made visible. The campaign did the work. The rep closes it.
See it for yourself.
The full site is live. The resource hub, the case studies, the Scope 3 hub, the product pages. Everything we built is there.